TECH + DESIGN / NYC

ITP Blog

RWET - #3 :: Subway campaign cut up

Github link: https://github.com/wenqili/reading-and-writing-electronic-text/blob/master/rwet-w3-text-cut-up.ipynb

Most subways campaign ends up being partly amusing and partly annoying.

I picked up three collections of them that somehow reveal the crazy and ridiculous life that the companies try to sell to New Yorkers.

fiverr.png
okcupid.png
streetwasy.jpg
 

Fiverr's IN DOERS WE TRUST campaign collection was known for making freelancers depressed. The life Fiverr tried to sell is over working hours, no regular lunch and sleepless. I would say, the best example of Capitalism. I can see that they tried to copy the beautiful and motivating Apple campaign, think different, and failed. The paragraphs are kind of montage. It's a very good resource to mix up at sentence level.

Okcupid DTF campaign has very strong visual style. The phrases following "Down to" are the inspiring part instead of the annoying "F" word. I want to use the phrases to fill out some blank spaces.

Streeteasy's campaign has the check boxes, which already look like a cut up piece. When I collected them I use "[]" to mark down the check box, which allow me to loop and replace them with random samples I got from the previous two campaigns.

 

The result is somehow hilarious and deep at the same time:

Screen Shot 2018-02-23 at 2.55.59 AM.png
 
 
Screen Shot 2018-02-23 at 2.26.49 AM.png
 
Screen Shot 2018-02-23 at 2.33.07 AM.png